The Effects of Proper and Improper Business Ethics

With recent economic turmoil, ethical business practices have been thrown into the spotlight as a vital area with which companies need to improve on. Proper business ethics are vital for economic growth and progress as well as facilitating a productive and morally correct society. The United States has recently suffered large economic declines, the most significant of which occurred in 2001 and 2008. As the questions are asked and some answers given, the picture of big business not caring about the middle class individual is painted for the American people. Everyone has a finger to point, and many of these are aimed towards these large companies. With the blame falling on various financial institutions, people begin to dig deeper to†¦show more content†¦The public malicious behavior of these individuals and corporations has gone further than dollar values and jobs lost; it has created a lack of moral fiber throughout our society. If someone takes away the entire saving s of any given 48 year old individual, that person is going to have nothing but hate in their mind towards the fat cats that condoned this behavior. They now will not be able to retire when originally planned, and their finances that they have worked so hard for have now been ruined. It is my belief that if this affected individual has the opportunity to get involved in unethical actions to yield a financial gain for them, they will take the opportunity. If a big name company produces these thousands of affected, bitter individuals, we will now have thousands more ethically questionable individuals as members of our society. â€Å"The crisis of poor ethics in corporate America has jeopardized public trust, caused an erosion of organizational cultures, created human suffering, caused unemployment, and profit losses† (Poor Ethics in Organizations). This article written by Dr. Freda Turner perfectly states my belief that these actions will cause an â€Å"erosion of the Am erican economy and standard of living.† (Poor Ethics in Organizations). Ethical organizational cultures need to be upheld in order to yield a society of progress and trust. The media isShow MoreRelatedHcs 4051142 Words   |  5 PagesReporting Practices and Ethics HCS/405 Reporting Practices and Ethics A major aspect of health care organization operation is that of financial management. Financial management of health care organizations incorporates ethical standards and proper reporting practices. Financial practices and ethical finance concerns are important to the success of any organization, particularly within the health care industry. The four elements of financial management, generally accepted accountingRead MoreThe Enron Scandal And Its Impact On The Business World1320 Words   |  6 PagesEthics in the business world can often times become a second priority behind the gaining of profits and success as a company. This is the controversial issue that led to the Enron scandal and ultimately the fall of this company. Enron Corporation was an energy company, and in the peaks of their success, they were the top supplier of natural gas and electricity throughout America. Enron Corporation came about from a merger between Houston Natural Gas and InterNorth. Houston Natural Gas was a gas providingRead MorePHL 215 Version 6 Moral Social And Political Philosophy Matrix And Essay Parts 1 2 2 2993 Words   |  4 Pagessound or unfair or evil, morally proper or improper. Self - Realism Meta-ethics Naturalistic, Conceptions How morals must apply to through and traditional precedence? Traditional, Precedence,? Misconceptions, How do morals apply to thought? Looking at humans, how ethics should apply through and historical precedence? Movement from Greece to modernity asking about meta-ethics and naturalists fallacies. Kantian Formalist Virtue Ethics, Subjectivity, Egoism, UtilitarianismRead MorePros And Cons Of Having A Professional Code Of Ethics1683 Words   |  7 PagesProfessional Code of Ethics Introduction A professional code of ethics acts as a guide concerning ethical conduct in a given profession. However, over time, it has been termed as an impediment to intellectual and moral developments. This way or another, there are advantages as well as disadvantages that emanate from applying the professional code of ethics depending on the context of practices. For this reason, this paper discusses both sides: positive and negative effects of adopting professionalRead MoreThe World s Largest Seed Company1138 Words   |  5 Pages â€Å"Prosperous farmers mean more employment, more prosperity for the workers and the business men of every industrial area in the whole country.†- Franklin D. Roosevelt. The world’s largest seed company, with sales over $10.5 billion is Monsanto. Monsanto specializes in biotechnology, or genetic modification. Scientist modify crop seeds to better suite environmental needs, provide a higher crop yield, and to create resistance to insects. These see ds are modified to withstand weeks of droughts, deterRead MoreEthics – Information Systems Assignment 2 - 11981634 Executive Summary- In the 21st century,1200 Words   |  5 PagesEthics – Information Systems Assignment 2 - 11981634 Executive Summary- In the 21st century, information systems are being heavily integrating into our everyday routiunes. Such systems present numerous morally questionable situations for humans (Mumford 2003). aforementioned notion is explored within the case study, allowing us to analyse potential problems that could arise via exploration of Masons 1986 PAPA Framework which includes Privacy, accessibility, property and accuracy. Privacy -Read MoreInternational Business Morality Essay1133 Words   |  5 PagesInternational Business Morality Societys general conception of the fundamental marketplace has dramatically changed within recent years. Throughout most of history, commerce has existed primarily (and, at times, solely) in the domestic realm, only on rare occasions interacting on an international level. However, with major technological advances occurring within the past century (and even more so, during the past decade) concerning both transportation (air travel, better seafaring and largerRead MoreNestle Case Study : Nestle Company1522 Words   |  7 Pagesthe chocolate industry. Later the company got merged with an Anglo-Swiss company who were profound for their condensed milk products. Nestlà © became one of the biggest companies in the world in terms of their business turn-over and also it s products. The company started to expand it s business rapidly and grew it s market. It has market over 190 countries and about 447 factories round the globe. Logo : The Company s logo is a nest with a mother bird protecting her young, which showed Nestlà © sRead MoreEthics, Ethical, And Unethical Behavior1290 Words   |  6 Pagesknow right from wrong, but more importantly make those hard decisions to do what is right. Once a member within a corporation starts to cheat, steal, and coerce the system, it becomes a domino effect that leaves devastating ramifications. We will discuss issues like falsifying financial statements, improper use of company funds, ethical behaviors and unethical behaviors. Fairness The first virtue that I choose to discuss within this paper is the word fairness. Fair is defined as â€Å"agreeing withRead MoreAdvantages And Disadvantages Of Computer In Business1665 Words   |  7 PagesThe use of computers in business and research has completely changed the way society operated decades ago. The purpose of this article is to discuss three advantages and disadvantages of the Information System in Business that I have experienced and the consequences of using computers; as well as a brief acknowledgement on computer ethics and the impact of computers in society. Research findings indicate that the use of computers do pose positive effects on the continuous achievements of numerous

Cry, the Beloved Country by Alan Paton - 696 Words

Cry, the Beloved Country is a novel with remarkable lyricism written by Alan Paton. Born as a white South African, Alan Paton grew up during a time period marked by racial inequality and later became an activist against apartheid. He was a devout Christian so many of his writings reflect Christian faith. As an activist, he wrote many books about South Africa and racial injustice. While traveling around Europe, he began writing Cry, the Beloved Country, which was published in 1948. That same year the national party implemented apartheid, a policy or system of segregation or discrimination on grounds of race (â€Å"apartheid†). Cry, the Beloved Country takes place during the historical period of growing tension that led to the political policy of apartheid. In the beginning of the book, Paton depicts the effects of racial segregation by showing economic inequality such as lack of land and resources causing people to move to urban areas. This novel brought worldwide attention to the increasingly segregated society of South Africa during the mid 1940s. Set in South Africa right before apartheid, part one of the novel opens with Zulu pastor Stephen Kumalo, planning to travel to Johannesburg in search of his sister and brother, as well as his missing son Absalom. In Johannesburg, Stephen is robbed and finds that his sister has become a prostitute. With the help of his new friend, Msimangu, he locates his brother John, a politician who fights against racial inequality in South Africa,Show MoreRelatedCry, the Beloved Country by Alan Paton1076 Words   |  5 PagesAlan Paton who was a South African author and anti-apartheid activist wrote the novel Cry, the Beloved Country, The novel publication in 1948 was just before South Africa institutionalized racial segregation under Apartheid. Paton addresses the destruction of the tribal system in South Africa due to white colonization by using the novel as a medium to illustrate is damage. Throughout the novel we are exposed to the numerous problems resulting from the colonization. Communitie s are in collapse, theRead MoreCry, the Beloved Country by Alan Paton838 Words   |  3 Pagesindividuals. Alan Paton examines this problem in Cry, the Beloved Country. Throughout the story, Paton adds specific personalities to his characters to contribute to change. Characters in Cry, the Beloved Country went through hardships that changed them to realize reality and its outcomes. Paton accordingly creates a picture throughout his story to explain the problems in South Africa. There are many contributing factors of Paton’s idea to identify as being important for change to occur in Cry, the BelovedRead MoreCry, The Beloved Country By Alan Paton1155 Words   |  5 Pages Cry, The Beloved Country by Alan Paton is a stunning and all too accurate depiction of apartheid in South Africa. Even though the novel centers on John Kumalo and his struggling family, it subtly shows the social going ons of South Africa supposedly in 1948, when the book was written. Strong examples of this come across in the choral chapters of the novel. These chapters give voice to the people of South Africa. Chapter nine shows the struggles of being black during apartheid, chapter 12 shows theRead MoreCry, The Beloved Country, By Alan Paton1373 Words   |  6 Pagesescape with various routes, but an escape that interestingly calls back to the nature of innocence and child-like questions. It is in this way that Alan Paton’s enduring novel, Cry, The Beloved Country, take s on a unique and refreshing approach to a basic question: that of the equality and dignity of all people. Throughout Cry, The Beloved Country, Paton exudes frequent references to childhood, a devout religiosity, and of course, a return to simple questions; all of which contribute the idea of innocenceRead MoreCry, the Beloved Country by Alan Paton778 Words   |  4 Pagesfront to give it the opposite meaning. Therefore, it means a land free of cold and horror. It’s such an ironic name for a country where people are living their lives with hunger and fear. The conditions in South Africa during mid-1900 were even worse than they are today. Alan Paton addresses these issues in his novel, Cry, the Beloved Country, published in 1948. Paton uses two contrasting places to present his view of South Africa while suggesting solutions. The desolate village of NdotsheniRead MoreImagery In Cry, The Beloved Country By Alan Paton768 Words   |  4 Pagesnoises, etc, as did the role s in the novel. Alan Paton uses a strong voice packed with imagery in his passage, â€Å"For they grow red and bare; they cannot hold the rain and mist, and the streams are dry in the kloofs. Too many cattle feed upon the grass, and too many fires have burned it. Stand shod upon it, for it is coarse and sharp, and the stones cut under the feet. It is not kept or guarded, or cared for, it no longer keeps men, guards men, cares for men† (Paton, 34). The overwhelming senses of touchRead MoreCry The Beloved Country By Alan Paton Analysis928 Words   |  4 PagesIt is no new information that God tends to directs the ordinary people out of their normal lives and make something great out of them. This reprsents what occured in Stephen Kumalos life from the book Cry, the Beloved Country by Alan Paton. Those who live broken and imperfect are the people God sees something special in. Grabbing these people out of their brokenness and make the world better through them. Like all the oth er ordinary people that contributed in Gods plan, Stephen Kumalos journeyRead MoreCry, The Beloved Country By Alan Paton Reconciliation981 Words   |  4 PagesDespite the violence depicted amongst the whites and blacks of South Africa, in Cry, The Beloved Country by Alan Paton reconciliation and the spirit of unity present themselves through two men: Reverend Kumalo and James Jarvis. To be able to reconcile and unite with others, people must first be able to look inward and come to peace with themselves. One of the main struggles throughout Cry, The Beloved Country emanates from within the characters, as they try to come to terms with events. StephenRead MoreAlan Paton s Cry, The Beloved The Country1358 Words   |  6 Pagesthe Blacks, leading up to the Civil War, and during the Apartheid, the Natives were segregated from the Whites. In Alan Paton’s Cry, the Beloved the Country, the main character Stephen Kumalo goes through a journey to restore his tribe. During his journey, he discovers and learns of the injustices in South Africa. Through the parallels and contradictions of biblical allusions, Alan Paton is able to explain the impact of racial inequality in South Africa, but signifies how unconditional love and hopeRead MoreCry, The Beloved Country By Alan Paton Analysis929 Words   |  4 Pages It is no new information that God tends to take the ordinary people out of their normal lives and make something great out of them. This is exactly what happened to Stephen Kumalo in the book Cry, the Beloved Country by Alan Paton. It is those are are broken and imperfect that God sees something special through. Taking these people out of their brokenness and make the world better through them. Like all the other ordinary people that got brought up by God, Stephen Kumalo’s journey was no different

Representation of Athletes in the Media Free Essays

string(48) " her predecessor Chris Evert \(Creedon, 1998\)\." There has been an abundance literature on the subject of the representation of female athletes in the media, from television coverage and newspapers to magazines and websites. From ancient Greece where it was not allowed for women to partake in or even watch the Olympic Games and the power and independence of the Amazonian tribal warrior woman, to present day and the struggles with underrepresentation and misrepresentation of female athletes in sport media (George, Hartley, Paris, 2001; Creedon, 1994; Bernstein, 2002). The mass media is a sociocultural machine that churns out influential images and articles about (sporting) issues that reflect ideologies, values and beliefs that shape societies attitudes towards that issue, such as the underrepresentation of female athletes and women’s sport causing society to believe that women’s sporting achievement and participation in sport is inferior or of little value or less exciting then male athletes and male sport (George, Hartly, Paris, 2001; Bernsein, 2002; Duncan, 1990; Sagas et al, 2000; Economos, C. We will write a custom essay sample on Representation of Athletes in the Media or any similar topic only for you Order Now D. , Brownson, R. C. , DeAngelis, M. A. , Foerster, S. B. , Foreman, C. T. , Gregson, J. Kumanyika, S. K. and Pate, R. R. , 2001). Harris (1999) puts it that the ‘attitudes towards the institution of sport generate and support sexist ideologies and beliefs about gender’ (; 98). The literature focusses its research analysis on two main underlying issues, these being the amount of coverage and secondly, the type of representation created in the mass media of female athletes and women’s sport. These issues can be broken down further into ‘sub-issues’ which focus on the representation of women in visual media – photos, verbal descriptors – commentary, contextual – articles (Alexander, 1994; Bernstein, 2002). The amount of coverage in all mass media forms in certain time frames are usually consisting of the analysis of media revolving around the largest sporting event in history – The Olympics. It has been proven that aside from the two weeks every four years for the Olympics and arguably the two weeks for the Commonwealth Games, sport media coverage of female sports is almost forgotten, non-existent or even ignored (Jones, 2006), for example; less than 10 per cent of coverage increases to an average of 26 per cent during major sporting events such as the Olympics (Bruce, 2008). The media’s coverage of female athletes does not carry a fair portrayal of women in sport but serves to reinforce ideologies that women are inferior and are ‘socially constructed as an alternative to their male counterparts, who play the version of the sport that â€Å"really counts†Ã¢â‚¬â„¢ (Jones and Jackson, 1999. p 99). Many of the ways in which media has been found to represent women can be deconstructed in the photographs used in the media. Lee (1992) found, in his analysis of the Globe and Mail and the New York Times coverage of the 1984 and the 1988 Olympic Games, that male athletes received 60. 4% of the photographic coverage in parallel with the female athletes who had only 26%. So we can already begin to understand how the media is responsible for this under and miss representations of female athletes. Vincent, Imwold, Masemann and Johnson (2002) suggests 4 ways in which one can break down the denotations of imagery; 1 – Competitive: where the athlete is actively pictured partaking in his/her sport, 2 – Non-competitive: this is when an athlete is not actively participating in the sport but is in a setting whereby the sport is apparent, 3 – Active: the athlete is physically doing something other than the sport, for example spectating, 3 – Posed: when the athlete is depicted in a non-sport setting and is posed for the camera. Duncan (1990) suggests women represent ‘otherness’ in photographs when there is a focus on A) women’s physical appearance (the ‘best looking’, ‘best kept’ athletes are captured more, B) poses with sexual connotations (images revealing body prats to resemble soft-core pornography), C) displays of emotion (tearful athletes, in victory or defeat) and D) sexual differences (women being passive and men as active). So, female athletes being pictured in a way that suggests passiveness, sexually difference and non-competitiveness, for example, will only function to perpetuate ‘otherness’ and inferiority in the sport, therefore cause to devalue and marginalise the accomplishments of female athletes (Jones, 2006). When female athletes do get high percentages of photographic coverage in the media, the photographs depict the female athletes in a passive or non-athletic role. Boutlilier and SanGoivannis’ (1983) study of the 25 year special edition of Sports Illustrated found 60 per cent of the photos of women showed them in this way and those photos depicting men in the same way was only 44 per cent. It can be argued this is because, in western culture, women that show traits of active physicality, toughness and aggressiveness are seen in the eyes of society as lesbian, due to these classically masculine sporting characteristics (Kane and Lenskyj, 1989). Homosexuality is only just being appreciated as a socio-acceptable sexuality, France is set to legalize same-sex marriages in 2013. But at the moment it would seem that sporting ideologies are behind the times as far as progression in social changes are concerned. In sport it can be seen as a threat to the male dominance that surrounds sport. A lesbian presence in sport is a threat because it disrupts and challenges the male hegemony by ‘upsetting existing power structures based on gender and sexuality’ (Kane and Lenskyj, 1989, p. 89), this leads to the media and the sporting industry to underrepresent female athletes and/or fix the female athletes with a heterosexual role, like wife or mother, or emphasize their heterosexuality with ‘heterosexy images’ (Griffin, 1992, p 225; Kane and Lenskyj, 1989). Heterosexy images can best be explained like this, ‘for women, being an athlete contradicts the conventional female roles, and thus the media coverage emp hazises other aspects of their â€Å"femaleness†Ã¢â‚¬â„¢ (such as their attractiveness) (Knight and Giuliano, 2002, p 219). Martina Narvatiolva, a professional tennis player who won 18 Grand slam titles through the 80s, has always been open about her homosexuality and due to this fact received less endorsements and sponsorships throughout her career than her predecessor Chris Evert (Creedon, 1998). You read "Representation of Athletes in the Media" in category "Papers" These two female tennis players both won the same amount of Grand slam singles titles, so it seems like a blatant strike against those who challenge dominant beliefs about male hegemony in sport. Others have learned from this, Nelson (1991) remarks on the LPGA (Ladies Pro Golf Association) and how the ‘[s]ponsors, LPGA staff, and players attempt to†¦ play up marriages and mothers, employ an image consultant to serve as hairstylist and make-up artists and maintain†¦a â€Å"silence so loud it screams†. Sponsors are only interested in sport which gains the most coverage, women’s sport and female athletes do not feature enough in the media for the sponsors to be interested, therefore when females are ‘glammed’ up and conforming to heterosexy images like mother or wife, they are more appropriate for mass media coverage (Berstein, 2002). What has happened and is happening in women’s sport is that women find themselves emphasizing their femininity so that they do not get pigeonholed as socially different, Del Ray (1978) and Felshin (1981) call this the apologetic approach theory. Women such as Jessica Ennis are encouraged to feel like they have to be overtly feminine, for example pose for fashion magazines and take part in interviews which constantly undermine the achievements of female athletes. Female athletes are conforming to a very old patriarchal ideology of women that is increasingly forgotten in society but is very much the way in sport. This again is proof to what has previously been stated, that sporting ideologies are behind the times in regards to social change. The modern Olympic Games were reborn and were reserved for men only; in the first modern Olympics in 1896 there were not female participants. In the 1900 Games onward the number of women competing gradually grew until one millennia later more athletes competed that ever in 188 events including women’s weightlifting (Berstein, 2002) and now in 2012 is the first ever Olympics to allow female boxing. Women who compete in, what are considered male ‘appropriate’ sports are said to be challenging traditional gender role expectations and so are going against the grain of conventional ideologies in sport and society (Creedon, 1994). Boxing is absolutely seen as a male dominated sport and so are many others such as rugby, football, basketball and weightlifting, these are considered as ‘male appropriate’ sports. The idea of male and female appropriate sports further increases the social differences between men and women in sport and by imbedding this social dichotomy sexual (physical) difference becomes gender (social) difference (Lenskyj, 1987; Kane and Greendorfer, 1994). This suggests that men and women in sport are equal to partake in any sport but the sport and media industry, by means of this segregation, are prescribing to male dominance through gender appropriating sports. For example, Tuggle and Owen’s (1999) study of the 1996 Olympic Games discovered female athletes were more likely to receive media attention if they competed in female appropriate sports. They found that 61 per cent of media coverage of women was concentrated on swimming, diving and gymnastics. These sports, along with the likes of ice skating and tennis, are ranked more sex appropriate for women because they comprise of graceful, smooth and fluid body movements that require no heavy bodily contact or contests of strength and aggression (Colley, Nash, O’Donnell and Restorick, 1987; Metheny, 1967). If men’s sport and therein masculinity is defined and associated with aggression and violence, then female athletes who take part in these sports are seen to cross the gap and are socially viewed as men and as lesbian and also vice-versa, male athletes who’s sports consists of diving and ice skating are seen and women and therefore ‘soft’ and homosexual (Eisler, 1987). With such a divide in sport, towards male and female, and the medias bias of representation and coverage towards male sport and male athletes then it can only lead the public opinion to assume that female athletes are the ‘social other’ and less important than male athletes. Sabo and Curry Jansen (1992. 176) put that†¦ the skills and strengths of women athletes are often devalued in comparison to cultural standards linked to dominant standards of male athletic excellence, which emphasize the cultural equivalences of hegemonic power, self-control, success, agency and aggression. The dichotomy can be argued as a good thing to inspire young women to play sport, according to one Australian female athlete who posed for a sexy calendar. She said it was ‘nice to feel like a women because you just feel like a dog after training with your hair all wet’ (â€Å"Stars back glamour for promotion†, 1994). She went on to say how young girls today are turned off by sport because ‘they don’t want to look muscle bound and sweaty and ‘grimy’ and that ‘glamorous’ sportswomen in the calendar would encourage girls to participate’’ (Wells, 1994). It would seem that due to the underrepresentation of women’s sport in the media, young girls only see men in sport so automatically will assume they will become muscle bound and hairy. The company that produced the calendar said that ‘the public image of female athletes is â€Å"masculine with hairy armpits† and the calendar presented women who appeared â€Å"feminine, soft and sexy†Ã¢â‚¬â„¢ (Games girls’ fund-raising, 1994). However, one can argue that this type of encouragement into sport will have negative influences on young women such as the hyper-feminine athlete competing for recognition through her attractiveness instead of her achievements, leading away from social change and backing the patriarchal beliefs in sport. Anna Kournikova is a good example case study of this theory. Anna was dubbed tennis’s pin-up girl and in the year 2000 Kournikova was ranked 8th in the world. Usually an 8th seed or and 8th ranked would very rarely get a mention in the media but as one web-based writer put it ‘the Anna Kournikova phenomenon proves you don’t need to win tournaments to get your name- and photo- in the media’ (see Thomas, 2001). Kournikova ‘herself and the people surrounding her orchestrate the type of media coverage and hype she generates†¦As a result she has made millions from endorsements and was ranked No. 4 on this year’s Forbes â€Å"celebrity 100† – higher than any other sportswomen’ (Thomas, 2001). Is the underlying message to young women you have to be attractive to succeed in sport or is it to succeed in sport, like anything else, you need to have the drive, motivation and skills. Mackay (1999) says there is a definitely a positive from athletes such as Kournikova in that girls are encour aged by her to run around and get sweaty and that twenty years ago this was not considered feminine. Perhaps encouraging young women into sports this way and increasing the numbers of women in sport will force the media to change the way they represent women in the future. Gender marked sports/ appropriate sports. Leads to Language and stereotypes Journalists and reporters mainly male, women don’t want to cover females, it doesn’t pay aswell. With the passing of Title IX, which sates ‘[n]o person†¦shall, on the basis of sex, be excluded from participation in,†¦any education program or activity receiving Federal financial assistance,’(Title IX, Education Amendments of 1972), so many young women now actively take part in sports. For example, in the United States 2 million young women compared to just 300 000 now take part in school sports (Becker, 1988; National Federation of State High School Associations, 1991). So, all this new interest and up-and-coming talent and increased investments there has been post Title IX, $4 million in 1974 to $16 million (Sullivan, 1985), it begs the question of; why is the media not making any attempts to break out of the patriarchal belief system and encourage social change through the images in puts out? Also, who’s interests is it to portray and promote the modern female athletes as role models (Kane and Greendorfer, 1994). How to cite Representation of Athletes in the Media, Papers

An Argument Against Burning The American Flag free essay sample

Essay, Research Paper Having been called a hemorrhage bosom leberal several times in my life, this is one issure that you could non impeach me of being namby-pamby about. The demands to be a constitutional amendment criminalizing he firing of the Flag of the United States of America. In my head, this is no debating this issue. Recently, one time once more, Congress has voted down a constitional amendment that would hold favored fedeal condemnable punishments for the descreation of the American Flag. There is a lame arguemnt that doing it illegal to fire our flag would be puting a unsafe case in point with respects to puting unacceptable bounds on free address. This would non be possible if you defined this jurisprudence rather specifically, for illustration, the act of profaning or the scene of the American Flag on fire is against the jurisprudence # 8230 ; # 8230 ; .period. It would turn out to be hard and complicated to umbrella other issues under this. We will write a custom essay sample on An Argument Against Burning The American Flag or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page From a formalist position, utilizing Kants # 8217 ; Notion of the Ca tegorical Imperative which is based on the premiss of â€Å"all or none† , we must see if we, as a society, should look the other manner or condone flag combustion. I feel that a definite bound must be topographic point on this issue. Flag buring is the prototype of the disloyal act. It has nil to make with â€Å"an assault on freedom of expression.† The act is an abuse for all those who love this state, who have fought for it, and given their lives in some instances. America has her mistakes and ruins, but she deserves our regard. If we don’t experience regard for this state, all right. Just don’t burn the flag. If in fact you feel that strongly against our state, I would ask for you to happen a better state to populate in. Now there’s an thought. For all the monsters that think it okay to fire our national symbol, Congress could go through a jurisprudence giving them 24 hours to go forth this state that they think so ill of. It makes on halt and b elieve, doesn’t it? An Ethical Position on American Issues. R.J. Bruins, 1998 McGraw Hill

American Literature Unit 1 Puritan Writers Flashcard

American Literature Unit 1: Puritan Writers

Ielts Essays

Ielts Essays Ielts Essay Ielts Essay The graphs below show the post schools qualification held by Australians The two pie charts illustrate the percentage of education degree obtained by Australians aged between 25 to 34 and 55 to 69 in different fields of study. First and foremost, the Social Sciences and Arts have the highest rate of post school qualifications In both groups, while Architecture and Veterinary and Agriculture reached the lowest participation rate In the 25 to 34 and 55 to 69 aged group respectively. Bearing in mind that both samples are distributed by identical fields, Education almost displays the same percentage of student preference (14. 76% against 13. 17%). On the other hand, the quantity of people considered in samples is quite different. As evidence for this, the quantity of individuals between 25 and 34 years old (347,500) Is almost the triple of that of the 55 to 69 aged group (104,800). In brief, there are a lot of areas of interest which fulfill Australians educational expectations whether they are young or not. On the whole, young Australians are likely to be less reluctant to study than the adults because the first ones do not have any duties, such as raising a family, as the latter ones. (189) Test 3 The following graphs give information about the GAP The table chart contrasts the percentage composition of GAP and employment distributed by sectors, such as natural resources, Industry and services, In a developing country In 1992. Additionally, the line graph displays the tendencies of GAP in different sectors since 1986 and spreading out for 10 years. Almost a 78% of the employment in 1992 is explained by the natural resources sector while the most important contributor factor in GAP Is the services sector. Furthermore, The services and natural resources for the former contributed with almost 30% and 65% of GAP respectively In 1986. Since then, both lines show a downward trend over the whole analyzed period. On the other hand, the industry sector has a steady growth beginning firstly in nearly 12% of GAP in 1986 and finishing in almost 20% in 1995. In brief, It can be seen that the Industry Is Increasingly growing. This situation could probably be explained by the development of manufacturing enterprises In this sector. (174) -rest 4 The table below shows consumer preferences This chart reveals the consumer preferences from different countries related to wide range of washing machine features. Every user, from all the countries, selects 34 as the preferred height while the majority selects the front loading as the ideal choice, with the exception of the German. However, there is no resemblance of the predilection in spin speed and styling features among the people interviewed in the survey. As evidence for this, the French prefer elegant appearance in contrast to that of United Kingdom (inconspicuous), German (indestructible) and Sweden (strong) people. In the other theatres, such as drum material, water heating system, capacity and washing action, the preferences are equally divided. In brief, it can be seen that German people demand the highest value in capacity, spin speed and shell dimensions. This situation could be possible explained by the quantity of member who composes the typical close German family in comparison with that of other countries. 155) -rest 5 The graphs below show the enrolment The line graph contrasts the tendency of the registration of the student body in Australian universities from 1989 and spreading out for 10 years. There are upward trends of overseas students; whose beginning shows a significant rise as well as their total has a dramatic growth. On the other hand, local students display the opposite trend, their total and commencing indicat e a substantial fall and a steady fluctuation respectively. Regarding the number of students who comprises the student body, foreign students total are the minority. As evidence for this, in 1989 there were 20,000 non-local versus 400,000 local students, so the percentage of overseas was 5% of Australians students. As for student enrolments, we can see that both overseas and local students have actors, such as accreditation, facilities or graduate placement career, in Australian universities more than the local students. (150) -rest 6 The charts below show the results of a survey of adult education The bar chart illustrates the percentage of adults reason preferred which encourage to study. On the other hand, the pie chart shows the portion of studies cost which should be paid by taxpayer, individual and employer, according to the point of view of surveyed people. Among the wide range of reasons to study, interest in subject is the most popular (40%) while meeting people is the least (9%). However, there are other reasons, such as help for current Job (22%), improving prospects of promotion (20%) and enjoying learning/studying (20%), which have almost the same preference.

Is management accounting in the public sector different to mangement Essay

Is management accounting in the public sector different to mangement accounting for the private sector - Essay Example â€Å"In the last few years the question has arisen as to how far the business-oriented concepts of management accounting and control could be employed for non-profit organisations (especially in the field of public management). In the public sector, sparse or deficit budgets and pressing demands for effective, efficient and transparent means of achieving results provide the background for the discussion. However, due to the special characteristics of non-profit organisations, it is clear that the concepts used in private business need some modifications†. (Meyer, 2003) However, when it comes to management accounting in public sector as well as private sector, there seems to be a marked difference between the two approaches. Managerial accounting within private sector may be driven by objectives which may not be similar to the objectives which management of public sector organization may be pursuing. Thus it is possible that the management accounting in public sector may be different from the management accounting in private sector organizations. There can be different reasons for that as both the kind of organizational structures tend to have basic differences in their overall purposes. A private organization may be more interested in generating value for its shareholders thus effectively remain profit oriented with major aim of earning profit whereas public organizations may have different purposes and aims therefore the managerial accounting processes adopted in both the organizational styles and structures. This essay will discuss whether the management accounting practices in public sector organizations is different from the management accounting practices being adopted by the private sector organization. Before discussing the role of management accounting in private as well as public sector, it is very important that we must attempt to define what management accounting is. Management accounting has been defined as follows: â€Å"The

(Part of a Business Project ) -Market Analysis- On a Product- Essay

(Part of a Business Project ) -Market Analysis- On a Product- - Essay Example Just as organic foods are becoming more and more popular this market analysis will show a direction of market growth for organic toys for mothers and children. ITS toys will be safe for toddlers to put in their mouths and the dyes and paints, made from organic materials that are childproof. Poisoning of from our toys will not be an issue from our company. This will get rid of the problem of consist recalls done other toy manufactures. The supply of our toys will come from vendors that use only the organic brand of paints and dyes. Our company needs to describe our organization that is totally customer oriented. We want our customers to know they are coming into a store that is child friendly and mom friendly. We do not want to describe our customer orientation in terms of whether it views customer relationships as long or short term. Customers will buy the benefits our toys and products provide to the customers every day. A checklist will be at our service counter and we will ask eve ry customer to fill one out when leaving the store. (1). Are we easy to do business with? Are we easy to contact? Is our information we provide fast and courteous. Are we easy to order from? Do we make reasonable promises? (2). Do we keep our promises? On product performance to, do we deliver. Did you get good service from our staff? Do you feel our staff members were helpful? (3). Do we meet the standards we set? When you asked specific questions were they answered? How was the general tone in the store? (4). Are we responsive? Do we listen? Do we follow up? Do we ask "Why not and why"? Do we treat customers as individual companies and individual people? (5). Do we work together? Do we share blame? Do we share information? Do we make joint decision? Do we provide satisfaction? (Shapiro, 13) 1. Market Segmentation for individuals and businesses Individuals: this segment is people buying a single product for their child or someone that they know. The demographics for this segment are a household income of >$50,000, have high aspirations for their children in terms of education and development and want to get started as soon as possible. Generally, they have at least an undergraduate degree with 41% of the segment having a graduate degree. Businesses: this group is buying the toys for children who are the business' clients. These organizations typically are either day care based, or school based such as nursery school or pre- school. The number of children that they care for generally ranges from seven to 25. 2. Growth rates for toys The United Stated census bureau took a wide range of products including toys and stated they increased 2.6% over the previous year. In May of 2010, LEGO came to Boston for a competition regarding there long and successful toy history. The Danish toy company LEGO sailed through the recession. The company that makes those brightly colored snap-together plastic bricks announced its profits last year jumped more than 60 percent. LEGO's success is all the more remarkable when you consider that just a few years ago, the toy company was falling apart (David, 112). II. Target Market Market segmentation is an intuitively appealing process and it makes a great deal of sense to try to find different segments of the market that are more interested in our toy product or to develop products for other segments. Given the myriad ways of segmenting markets, the task of determining which segments

Mini project Essay Example | Topics and Well Written Essays - 1000 words

Mini project - Essay Example This advert has been used to inform the customers that Samsung handsets are available and that have equally better applications and features like any other latest models or even better. The display on the advert shows the Samsung hand set has more superior and modern with appealing look. This type of advertising is employed mainly for introducing a new product or service in the market. It can also be used to boost the popularity of an already existing product in the market. The consumers have to know that a certain product or service exists before they can go for it. This advertising therefore aims at creating a demand for the products and services and by extension sensitizing potential customers (Amaldoss & He, pg. 147). . A well informed customer derives satisfaction and is therefore motivated to buy a product or subscribe to a service the next time. It is through this that loyalty is created and customers are maintained. Considering the benefits of this form of advertising, it should therefore be considered an indispensable method of marketing that any business firm should embrace. Moreover, informative advertising should be made in a simple and comprehensive language that favors most customers if not all. This type of advertising is employed mainly for introducing a new product or service in the market. It can also be used to boost the popularity of an already existing product in the market. The consumers have to know that a certain product or service exists before they can go for it. This advertising therefore aims at creating a demand for the products and services and by extension sensitizing potential customers (Amaldoss & He, pg 147). More often than not customers have certain concerns about products available in the market, this can be in regard to their advantages and demerits as well as how to use these products. Very sensitive elements of a product such as prices, areas of use and why a customer needs to buy that particular product are also

Analyzing The ERP Implementation Of Companies Information Technology Essay

Analyzing The ERP Implementation Of Companies Information Technology Essay Looking into the business processes implementation of Tesco one of the leading food retail companies in the UK which has gone from strength to strength in the food retail and established it is presence in Europe, US and Asia and analyse Enterprise Resource Planning implementation in one of the leading food retailers operating in 14 countries around the world and how these operations are run and analyse the challenges faced and lessons learnt. PROJECT DELIVERABLES: 1. Identify five critical business processes 2. Plot the process map of the organization 3. Analyze the type of BPR implementation in the company 4. Analyze the ERP implementation in the company and the challenges 5. Business benefits and learnings Company Background We have selected to study the food retail giant Tesco PLC the largest food retailer in the UK employing over 470,000 people with revenue of over  £54 billion in 2009. There are about 4,331 Tesco stores in fourteen countries worldwide. This famous food retailer was founded in 1919 and in 1929 opened its first ever food retail store in Edgware, London. It has rapidly evolved over the years and has established itself a prominent position among the food retails giants in UK. Tescos Core Business is based in the UK and has operations mainly in USA, Europe and Asia. Fig 1: Tesco Operations around the world With its expansion to other countries Tesco had to standardize the IT systems and business processes to sustain the overseas business which has facilitated a unique and homogenized way of working in 3,263 stores in all 14 countries.This project involved standardising the business processes and IT systems used to dealing with customers and day to day running of stores, financial and in-store systems warehousing, payroll and distribution systems. This execution of business process was initiated a couple of years after Tesco-in-a-Box  system to even out an enterprise resource planning system Oracle in each region of business operation. Tesco carries out and provides services via online retail websites tesco.com and Tesco Direct and offers financial services through Tesco Personal Finance and broadband internet connections services. Fig 2: UK Food Retailers by Market share Tesco products fall under the category of Fast Moving Consumer Goods (FMCG) and (Non-FMCG) or durable consumer goods. Sourcing and Procurement TIS Tesco International Sourcing Hong Kong does the procurement, commercial design, management, quality control, production and deals with all the 50,000 product lines customs documents. The operation is of a phenomenal scale. This station deals with 800 suppliers in more than 1200 factories. International Sourcing manages the end-to-end procurement process TIS Tesco International Sourcing Hong Kong does the procurement, commercial design, management, quality control, production and deals with all the 50,000 product lines customs documents. The operation is of a phenomenal scale. This station deals with 800 suppliers in more than 1200 factories. Hong Kong-based global supply and sourcing operations was founded in 1970.It supplies 12 countries, supplies 60% of UK clothing, durable goods 41% UK, 44 countries from 50,000 sku, 58 seaports, 72.000 containers, 533 employees and No. 1 retailer in the UK buying office Six new regional purchasing offices will be soon opened by Tesco to boost local sourcing from close by supplier and farmers. Tesco procurement includes the following processes for acquiring goods: Procurement planning: identifying and determining which product or products need to be acquired, the quantity, quality and Product description Searching Suppliers: Having identified the products and product specifications, the search for suppliers and sources begins Tendering: Receiving quotes, offers, and negotiation with potential suppliers begins Supplier Selection: the bids, offers and proposal are assessed in order to choose the right one Formal Agreement: making certain that supplier will meet the expected requirements of the business and terms and conditions Signing the Contract: formal legally binding agreement is signed based on the mutually agreed business terms Purchasing Non-Food: Costs and Logistics Centralized procurement system is used by Tesco in its growing business. The procurement system is Oracle retail that supports Tescos centralized buying of non-food items in bulk and the centralized purchasing system facilitates order generation through which supply chain and procurement are controlled centrally. Buying Power: bulk buying discounts; critical mass drives down costs. Direct Sourcing: (65% UK clothing) eliminates intermediary agent mark-up: captures greater percentage of gross margins. International Purchasing: low cost factors of textile production (labour, materials) in Asia (India, Sri Lanka, China, Indonesia). Distribution: Initially utilized existing purchasing and distribution channels. Subsequent development of efficient dedicated N-F infrastructure: warehouses, logistics and specialized management systems. Inventory control All products of Tesco PLC have different shelf life and one of the key performance indicators accepted by Tesco PLC is the right products at the right time in the right condition Indexes of the products delivered by them to the consumer. Inventory control allows Tesco PLC to achieve low inventory levels thereby reducing costs and achieve greater value index. Inventory control however, does not aim to specifically reduce inventory, a sufficient inventory levels must be maintained to have a service level at the Depot of 95% RAD. It also helps to reduce distribution runs thereby saving transportation and logistics costs. Human Resource and Finance Human resources management is a pivotal element of any successful business company; the information received through this area should be continuously monitored and correct evaluation for professional development and social protection of workers. Nonetheless, owing to the fact that large amount of information which is processed in this area, the job gets harder day by day. ERP is depicted as a useful tool to assist and guide users to focus their work in direct relationship with staff, and to relate personal skills and aspirations of staff related to the companys goals and objectives. The crucial application and system of cash management helps manage your account which includes credit cards, banks and saving institutions and all these required functions are simply based in one place. The cash management applications offer making deposits, printing checks, cost of funds transfer and reconciliation of cash accounts facilities to accounting staff. Logistics and Distribution Logistics management deals with the activities related to the physical flow of goods and products, raw materials and the obtaining of materials from sales to the customers which include distribution of products and goods, storage and production. Logistics environment integration is achieved by bringing together all and every activity constituting it. Tesco distribution centres are responsible for ensuring that the goods are delivered to the stores on time. Tesco has primary and secondary distribution areas. Primary distribution has the duty of delivering the products and goods from suppliers to the Tesco depots. Secondary distribution has the job of getting products and goods from depots to Tesco stores. The team and channel of distribution is very important for Tesco operations who should try to make operations simple, cheaper and better and Tesco stores should get the right products at the right time in the right condition. Distributions are also fundamental in strategic decision making around opening new depots, and supporting the operators throughout the whole process from business case concept, through to build and opening. Level 1 business processes Tesco Retail Buying CENTRAL HEAD OFFICE Marketing Logistics Human Resource Management International Operations Non-Store Operations Property Finance Buying M Stores Suppliers Distribution Centre International = Flow of products = Flow of information Stores Customers Level 2 Business Processes Phase one of RPM Process: Understanding the needs of retail Customer Realization of requirements of new product Existing customers requirements tracking Available Information sources: Information obtained from internal sales data Information from consumer publications and suppliers Market research and Competitor analysis Phase two of RPM process: Requirements and design of product to satisfy customer needs Turning the realised need into product opportunity Mixing a few attributes to benefits customer Prescribed specifications of product qualities Phase three of RPM process Look out for a suitable Supplier Look and find a supplier that can provide, make and deliver the right product Evaluate and assess suppliers for suitability on the basis of value such as product quality, short lead time and price RPM PROCESS STAGES 4 and 5: Award the contract or Spell out order Stage 4: Place Order Detailed quantity such as packaging, size, variety, How, where and when the goods to delivered Stage 5: Assess the performance of Product for example, the sales and profits of product etc Assess supplier for on time and accurate delivery Including qualitative measures such as customer feedback Planning Logistics Warehouse capacity Location planning Scheduling Dispatching Provision of Human Resource Support Developing Human Resources information and facilities Making sure that the site is safe Supervision and management of Team Relations Administering and Planning benefits and compensation Provision of Financial Support Complete the Receivable Accounts Complete the Payable Accounts Give Financial Accounting and Controlling Support Perform Budgeting and Planning Capital Assets Planning Complete Cash Management Supervising and managing External Relations Type of BPR implementation Customer, competition and change are the three driving forces behind the ever-changing business world. Hence, companies are constantly seeking novel solutions for the problems in their businesses as of late, some established business and corporations have turned to the great solution of business process reengineering. Reengineering is critical and fundamental redesign of business processes in order to radically improve vital business measures such as speed, quality, cost, service and overall performance. BPR is not about small scale changes it is rather about radical rethinking and innovation, so BPR is not for companies desiring a 10% improvement, but for corporations and companies that expect and desire 1o fold improvement and increase. Business processes reengineering aims at the business processes and endeavours to radically redesign the strategic processes of added value which lies at the heart of business. When a company rethink what processes need to carried out in what way, then it decides up on how best that can be achieved. Reengineering targets the business processes of an organization such as the procedures and steps and resources used to make products and customer services rules which are applied to meet particular customers needs and demands. Analysis, identification, and redesign of an organizations core business processes are done by reengineering in order to obtain big improvements such as speed, quality, cost, service and overall business performance. The main motive behind BPR is the continuous implementation and development of advanced networks and information systems. Big companies are using more and more forms of technology to back up novel processes of business instead of sticking to their normal ways of carrying out work. BPR is one way of redesigning how an organizations work should be done in order to back up the organizations reduce costs and mission. BPR is not just a centralized storage system. It helps organizations pave the way for the automation of business processes based on the rules pre-defined. Business processes automation saves time, reduces costs and manual process handling time. Processes automation help eliminate human errors related to date entry for example in Excel and most manual work. ERP IMPLEMENTATION METHODOLOGY To meet the challenges of the modern business demands and run its business economically and efficiently Tesco PLC implemented the ERP in five fundamental stages: Phase 1: The Planning Phase Tesco established the necessary information and need for the implementation of ERP systems and successful implementation and redesign phases and laid the ground work. Phase 2: The Redesign Phase During the redesign stage training was given to the BPR team was trained and followed by the method of transforming the chosen processes and applying the solutions which were recommended Phase 3: The Implementation Phase Implementation phase turned the recommendations by the team to reality by realizing the redesign goals which involved planning for, prioritizing and implementing project to realize the redesign Phase 4: The Finalization Phase Finalized training program, end-user training, readiness assessment, production system prep, finalize cutover plan, communicate cutover plan, Inform external partners as necessary Phase5: Production master data conversion, Execute cutover plan, Monitor process system usage, On-site support, Issue resolution, Communicate on-going support process Tesco applied a gradual plan to implement ERP systems by adopting the step by step approach in the organization. The well-planned methodology resulted in low cost of integration in the state of careful and meticulous implementation. The chosen approach of implementation of ERP added hugely successful rate of implementing ERP. ERP systems fundamentally play the same role in the vast range of Tescos products. These ERP systems offer functionality to company internal all complex economic processing matters and providing realistic and up-to-date and accurate picture of the economic management of the company. On the basis of an intricate and current approach for managing the flow of information in the enterprise, today ERP systems are modular, open and controlled by parameters to be easily customized to the needs of the customer. One of the ERP systems keeping the latest development and functionality standards is ORASHEI a  large system supporting company internal economic management in complexity. The system allows for keeping tally of and processing all economic agendas as management of assets, material supplies, invoicing, tax documents, business trips, buildings and facilities, and financial flows. ORASHEI facilitates operative management of organizational units, planning, budgeting and evaluating economic data, especially in relation to MIS. ERP implementation benefits to Tesco The implementation of ERP in Tesco since it is first days has been nothing but a story of success giving the business full edge of service quality, efficiency, customer satisfaction and value for money products and massive savings across all business functional areas some of which are as follows: Productivity boost through using a common and homogenized sales applications and finance and human resources systems in all operations worldwide The applications and systems are centrally managed from the Bangalore IT service centre instead of each business in every country having separate applications The entire network is using uniformly Oracle financials both in core business and in global operations and finance applications and processes are centralized and consolidated globally across the Tesco group All systems and applications including Oracle financial which is used for e-invoicing and HR software PeopleSoft and measuring budgeting targets application Terradata are centralized Isotrak is a great hosted service which provides real time vehicle tracking and precise high service levels world class data centres Providing all the 26 UK distribution centres of Tesco a single transport fleet and transport management perspective Improving driver security through the provision of a key fob panic alarm that operates in or out of the vehicle, plus the ability, through vehicle tracking, to guide a swift security response Tesco distribution system has improved quantity of products dispatched per litre of fuel used by 8 percent by using Isotrak systems, outperforming its target of a 2.5 percent increase which amounts to saving over 54,000 deliveries per annum. A common platform of technology and business processes and technology together with a standardized business processes contributes to the Tesco group to be competitive and also maintain the overseas expansion and using purchasing centralised systems and processes makes the other country productive too. Supply chain efficiency has improved with Ortecs cutting edge supply chain optimization software, there is on going improvement and making certain the supply chain works effectively and efficiently, the operations cots are cut down Learning and recommendations from Tesco Implementation Even though the implementation is top driven, it is vital to clearly communicate the need and benefits of the implementation with the employees so that they understand the worth and need and give their support It is extremely important to generate energy within the team members and creating ownership in the organization. It is important to have a top-driven implementation especially for a company that is focusing on a growth of 20-30%. It really important to gauge and decide whether to buy ERP or develop customized systems within organization and set time frame for the implementation. There has to be clear setting up of accountability and ownership in the implementation stage and a special team has to be set up for regular monitoring and control Starting the integration with the finance module has been a time tested and proven implementation strategy that works almost every time Proper training has to be given to the employees during the implementation stage and monitoring has to take place to make sure the implementation has given desired results and that the user acceptance is ensured because of the ease of access and simplicity of the process Decide on the right implementation method of the systems to avoid failure assessing the needs and requirements and business demand and size. Trial runs are very important. There has to be a proper reporting and documentation system in any organization. This can be achieved by the implementation of ERP because it automates the reporting and documentation is available in electronic media. It is important to know the total cost of ownership and identify if the implementation will produce results. ERP most of all gives a transparency in a system that facilitates overall growth and empowers the people and motivates them as they know whats happening in the organization Conclusion ERP Implementation and IT system introduction and innovation have been a steady on going process at Tesco and always lies at the heart of business processes improvement and has been a story of success and achievement whether it is been partially Tesco developed system or collaboration. ERP/BRP and IT have not only contributed to core business growth, automation and efficiency of processes in business functional areas but also saving time, money, improving quality, safety and global growth and expansion and brand name in Tescos leadership drive.

surfing :: essays research papers

Surfing is the sport of riding a surfboard toward the shore on the crest of a wave. It is an amazing sport to learn and it gives the rider a hell of an adrenaline rush!! There are three major phases of surfing – paddling, push up and the standing position. This report will give you a full understanding of the correct techniques to use while surfing and it also describes the basic structure and function of the muscular-skeletal and cardio-respiratory systems of the human body. It will also describe the many different energy systems and how they change when surfing. Getting Started Before catching the massive waves it’s a good idea to practise getting used to surfing on the white wash. The white wash is where the waves break and it is the easiest wave to catch. Strap your leg rope (or leash) to your ankle, and hold the slack so you don’t trip as you enter the water. The first phase in surfing is paddling. To start off you will need to learn how to successfully catch a wave. It’s a good idea to watch other surfers get into the water, and observe the route they use to paddle out. To paddle, you first lie on your surfboard – to do this body weight needs to be positioned along the centre of the board. Your feet need to be raised slightly off the end of the board. Your body needs to be far enough back to keep the nose of the board about a couple of inches out of the water. If you are too far forward on the board you will notice that the nose of the board keeps dipping underwater making it very difficult to paddle. It will take time to find the most comfortable position. Try to be balanced on the board and paddle at almost the speed of the incoming wave. Raise your head when you paddle with arms bent at the elbow approximately ninety degrees. Reach out with one arm at a time, cupping your hands to make a scoop, stroking your way through the water. You don’t have to dig your arms too deep. Keep the movement of your arms nice and smooth, pulling the board through the water and finish your paddle by flicking your wrist as your arms moves past your hip. Pictures (Above and right): The position of different surfers while paddling

One’s Self Essay

â€Å"Self† expresses an individual person as the object as his or her own reflective consciousness. It expresses one’s own interest of struggle and gain, as well as having their own consciousness of one’s being or identity. In the story â€Å"Yes Ma’am† by Deirdre McCloskey, and the Ted Talk â€Å"embracing otherness, embracing myself† by Thandie Newton both share a conception of one’s self through being mindful of the impact of society and the role that is expected to be played, but is confident and accustomed in what makes them content with themselves mentally. They differ for the reason that Deirdre explains the gesture differences amongst men and women despite the fact that she uses the women gestures to display her feminine qualities. Thandie speaks about going through hardships while she was growing up as well as obtaining her dancing and acting career. The attempt of trying to be accepted, but was repeatedly rejected by society and not being able to fit. However, she explains that â€Å"self† shapes out interactions with others and the world around us. Also how the connections of self and being judged shape the way people feel about themselves. Thandie expresses the fact of not being born with self but developing one as we are taught about ourselves the details, opinions and ideas from parents, family and friends that influence a person’s character. On the other hand those details opinions and ideas become fact to navigate the construction of ourselves (identity). She states that our self-projection is based on others projections and complicates who one is and who one wants to be. Newton Implies that the things individuals do and are successful at is mocked by others because it is perceived to be the â€Å"right way† to do things: also entitled an organized or controlled society. Thandie Newton articulates that â€Å"self is not a living thing†¦things that are affected by society like jobs, money, cars we drive and jewelry devalue life. † Newton evaluates her quote by stating self remains inside, not being defined of what someone has or what someone have earned but being content with knowing who one is intellectually and emotionally. People must use uniqueness and creativity of the mind to be one’s own person. Thandie talks about throughout her life she has been distanced in character and in the color of her skin. She explains that being a black atheist attending a white catholic school every one look at her as different. Thandie’s mother being black from Zimbabwe, and her father being from Cornwall was a problem growing up in the time period she grew up in. Trying to escape the reality of being different she finds a passion for dancing and acting. Newton expressed that she felt at peace in another world with herself. â€Å"Dysfunctional self could plug into another self, not my own and it felt so good†. She states that the nagging selfhood did not exist when she danced. Thandie says that she would put all of her expression into dancing. She would forget about where she was or even who she was and the problems of being an outcast. Deirdre was once a husband for three decades with two children, and after internal struggle she began the process of gender change. Years after her scholarly work in the field of gender studies Deirdre articulates the gestures of men and women and how they carry themselves. She explains how she watched other women in her culture for characteristic gestures and would do them on the spot. She would perceive the women to check their hair frequently, play idly with their jewelry, rest with hands together, and years after her transition she would use these gestures to be noticed as feminine women. While Deirdre was at a conference someone told her, â€Å"last year your motions were a little abrupt; now they are convincingly feminine†. (175) Deirdre and Thandie both explain the concept of being’s one’s self in different ways. Thandie expresses the point of being judged and looked down upon. In addition, she tries to understand the meaning of one’s self by recognizing who she is, and what she wants throughout her life and career. On the other hand, Deirdre has overcome who she once was and is at ease with being a women, and showing off her feminine characteristics. She has found a self that she is able to be comfortable enough to write a book on her highly personal gender crossing experience. In the book Crossing: A Memoir Deirdre states â€Å"My gender crossing was motivated by identity, not by a balance sheet of utility†. Deirdre expresses that she became a women by her choice of how comfortable she felt not because of what society looked at her as. Self† comes from the identity you give yourself or what others see you as not what you do as a career or what car you drive or how successful you are. As Deirdre talks about attempts to take a physical identity that strangers would accept her as a women and Thandie specks on the struggles of growing up as an outcast who never fit it, both authors share a conception of one’s self through being mindful of the impact of society and the role that is expected to be played, but is confident and accustomed in what makes them content with themselves mentally.

Free Essays on Truth In The Scarlet Letter

There are many images of truth shown in Hawthorne’s novel, â€Å"The Scarlet Letter.† These images give the reader a look into the minds of the characters and a different perspective on the situations at hand. Many of these images show a turning point in the novel, as well. Dimmesdale, Pearl and Hester show the different instances where truth was brought out in society. In the beginning of the novel, there is a scene in which Hester was forced to stand on the scaffold and have everyone scorn her. She shows the scarlet A on her chest for all to see, and braves their criticism. Although Hester is one with a great sin, according to the Puritan society she lives in, she also shows the truth these situation because she is letting the people recognize her sin and acknowledge it. She chooses not to hide the truth from them, unlike reverend Arthur Dimmesdale. At one point during the novel, Dimmesdale is so fixed on his sin that it has caused his downfall and worn him away. In this scene, he goes to the scaffold after his election day sermon and asks Hester and Pearl to join him because he is so weak that he can barely support himself. In this instance, the reader sees that truth is finally exposed to Dimmesdale’s followers in the book, and this is a highly significant scene. Dimmesdale tells his followers that he deceived him and about how he has done so. He has felt guilt for so long and finally he passes away with no secrets to hide from anyone; a burden has been lifted off his mind and he dies peacefully. He knew that he was so worn out from the entire situation that it would be too late to be saved anyway. This scene is also important to the chraracterization of Hester because it is the first time that she is not in complete control of her emotions. The most significant reason for Dimmesdale’s breakdown is evident throughout the course of the plot. It is the fact that he has kept his sin a secret. Because of his... Free Essays on Truth In The Scarlet Letter Free Essays on Truth In The Scarlet Letter There are many images of truth shown in Hawthorne’s novel, â€Å"The Scarlet Letter.† These images give the reader a look into the minds of the characters and a different perspective on the situations at hand. Many of these images show a turning point in the novel, as well. Dimmesdale, Pearl and Hester show the different instances where truth was brought out in society. In the beginning of the novel, there is a scene in which Hester was forced to stand on the scaffold and have everyone scorn her. She shows the scarlet A on her chest for all to see, and braves their criticism. Although Hester is one with a great sin, according to the Puritan society she lives in, she also shows the truth these situation because she is letting the people recognize her sin and acknowledge it. She chooses not to hide the truth from them, unlike reverend Arthur Dimmesdale. At one point during the novel, Dimmesdale is so fixed on his sin that it has caused his downfall and worn him away. In this scene, he goes to the scaffold after his election day sermon and asks Hester and Pearl to join him because he is so weak that he can barely support himself. In this instance, the reader sees that truth is finally exposed to Dimmesdale’s followers in the book, and this is a highly significant scene. Dimmesdale tells his followers that he deceived him and about how he has done so. He has felt guilt for so long and finally he passes away with no secrets to hide from anyone; a burden has been lifted off his mind and he dies peacefully. He knew that he was so worn out from the entire situation that it would be too late to be saved anyway. This scene is also important to the chraracterization of Hester because it is the first time that she is not in complete control of her emotions. The most significant reason for Dimmesdale’s breakdown is evident throughout the course of the plot. It is the fact that he has kept his sin a secret. Because of his...

Medical Sonography Essays

Medical Sonography Essays Medical Sonography Paper Medical Sonography Paper Medical sonography or ultrasound scanning or ultrasound imaging is a non-invasive diagnostic tool which employs high-frequency sound waves to produce pictures of various organs and structures inside the body. The images obtained by this method are captured real-time, thus showing movement, structure and blood flow of the internal organs. The equipment used for sonography is known as ultrasound scanner. It consists of a console, a video display unit and a transducer. The console is made up of computer and electronics. Through the transducer, it is possible to send high frequency inaudible sound waves into the parts of the body in small pulses. These sound waves bounce back when they reach tissues, producing a change in the pitch and direction of the sound. The transducer picks up the change in the waves and creates a real-time image on the monitor. The shape, size and consistency of the part of the body are based on the echoed waves (Patient UK, 2006). Medical sonography differs from radiography and computed tomography which use X-rays for image acquisition. It also differs from magnetic resonance imaging which employs magnetic fields to visualize organs and tissues. In contrast-enhanced ultrasound or CEUS, certain microbubble contrast agents like microbubble shell and microbubble gas core are injected intravenously to produce echogenecity difference between gas in the microbubbles and soft tissue surroundings of the body (Patient UK, 2006). Medical sonography has a place in diagnosing many conditions. It is useful in obstetrics to assess the wellbeing of the fetus and to look into any abnormalities of the fetus, placenta and adjacent organs. It is useful to diagnose gall bladder disease, evaluate thyroid gland and also evaluate various abdominal and pelvic organs. In the newborn, cranial ultrasound helps detect hemorrhages and fluid accumulations in the brain. Sonography is useful to guide needle biopsies, diagnose some forms of infections and cancers and reveal certain abnormalities of the scrotum and the prostate. Sonography is also useful to study the heart and look at fluid accumulations around the lungs (Patient UK, 2006). Non-physician professionals who perform sonography are known as sonographers and vascular technologists. Vascular technologists are those sonographers who are specialists in performing imaging of blood vessels (Society of Diagnostic Medical Sonography, 2009). To become a diagnostic medical sonographer, there are many programs in Comprehensive Diagnostic Medical Sonography which vary in length from one to four years. The duration of the course is dependent on the degree or certificate awarded. It is advisable to follow the minimum curriculum and education standards as recognized by the American Registry of Diagnostic Medical Sonographers. The courses can be done in consultation with Commission on Accreditation of Allied Health Education Programs (Society of Diagnostic Medical Sonography, 2009). Although no obvious risks have been identified with ultrasound scanning the American Institute of Ultrasound in Medicine warns against the possibility of biological effects of scanning which may be identified in future (Wood, 2008). Even the American College of Radiology and The United States Food and Drug Administration warn against casual exposure to ultrasound especially during pregnancy. There are also concerns about possible thermal and mechanical damage to the fetus caused by sound waves which has led to the ALARA principle of exposure, meaning, the sonologists expose the fetus to As Low As Reasonably Achievable doses of sound waves (Wiseman and Kiehl, 2007). Those who want to become sonographers must meet some technical standards. The sonographers must be able to lift, push and pull more than 50 pounds routinely (Society of Diagnostic Medical Sonography, 2009). They must be able to bend and stoop routinely. They must be able to distinguish audible sounds and must be able to use hands, wrists and shoulders. The sonographers must be able to distinguish colors properly. For the kind of job they do, they may need to work standing on their feet 80% of the time (Society of Diagnostic Medical Sonography, 2009). Sonographers must interact effectively and in a compassionate manner with the ill patients and those who are injured. They must be able to communicate effectively with patients and other health professionals. They must assist patients while getting on and getting off the examining tables. Sonographers must be able to proceed the test in a sequence manner. Sonographers have some professional responsibilities too. They must elicit accurate patient history and obtain proper patient information. They must be able to analyze technical information and perform diagnostic procedures and obtain the images. Sonographers must be able to exert independent judgment while extending the scope of a procedure. They must provide a verbal or written summary of the findings of the procedure to the physician to help arrive at a diagnosis (Society of Diagnostic Medical Sonography, 2009). References Patient UK. (2006). Ultrasound Scan. Retrieved on 14th April, 2009 from patient. co. uk/showdoc/27000373/ Society of Diagnostic Medical Sonography. (2009). So you want to be a sonographer. Retrieved on 14th April, 2009 from sdms. org/career/career. asp Wiseman, C. S. , and Kiehl, E. M. (2007). Picture Perfect: Benefits and Risk of Fetal 3D Ultrasound. MCN, The American Journal of Maternal and Child Nursing, 32(2), 102- 109. Wood, D. (2008). New Dimensions in Prenatal Ultrasound: 3D and 4D. Retrieved on 14th April, 2009 from swedish. org/17337. cfm

Living the Southwest Way Case Study Example | Topics and Well Written Essays - 1250 words - 1

Living the Southwest Way - Case Study Example The carrier attributes the effectiveness of its operations to socially fine relationships with its workforces. The purpose of this paper is to examine the human resource (HR) implications of Southwest Airlines merger with Air Tran Holdings in 2011. Southwest focuses principally on point-to-point passenger delivery, as opposed to the more popular hub-and-spoke strategy provided by most American airlines (Wu, 2012). The point-to-point strategy limits delays and total flight time which would otherwise be more tiresome to the crew. This service also enables the employees to enjoy more convenient shifts and better remuneration generated by majority of passengers who prefer low fares (Lorenzetti, 2014). By supplementing high-frequency short-haul fights with newer long-haul services between Los Angeles and Nashville, Las Vegas and Orlando, and San Diego and Baltimore by virtue of more planes and crew, the integrated crews now have the opportunity to enjoy more challenging and shifts. In addition, the airline’s delivery of passengers to downtown airports such as Dallas Love Field, Houston Hobby and Chicago Midway among others enables the crew to unwind in the less congested destinations and thus, improve their productivity (Bachman, Schlangenstein, & Hughes, 2010). As the result, Southwest employees today have better capacity to champion effective asset utilization and predictable time-maintained performance. Owing to the operational similarity of Southwest Airlines to Air Tran, the new organization encourages its workforces to use simple strategies to achieve maximum customer satisfaction and growth. Wu (2012) suggested that these include control of oneself in the best and worst of times; using irreverence where it is necessary; being oneself; having fun on the job; being objective and serious when dealing with competition; tolerating diverse attitudes, provided the crew use their

Globalization and Arab Spring Research Paper Example | Topics and Well Written Essays - 1750 words

Globalization and Arab Spring - Research Paper Example dared to rebel, especially because they knew that their messages and videos, uploaded to YouTube, which could be seen abroad and the worldwide media among others (Till, 2011). Consequently, the elements of globalization turned out to be decisive in inflicting a final blow to the cruel political systems prevailing in the Arab world. Social media, Mayfield (2008) asserts, could be stated as a group of new kinds of online media, which share the characteristics including participation, openness, conversation, community and connectedness, and brings the like-minded people closer to one another through its platform. Before embarking upon the topic under analysis, it would be advisable to define and discuss globalization and its impact on the Arab spring in a precise way, which is as following. The term globalization simply concentrates upon the expansion of multiculturalism in the wake of tremendous technological advancements that have paved the way towards fast communication processes bet ween the individuals and nations belonging to the pole-apart regions of the globe. In other words, globalization stands for the interconnectedness of the people at global scale through the sharing of technological equipments, corporate activities, cultural traits, social norms, political systems, religious values, traditional rituals and conventions at large. The term globalization, according to Brainpan, is not confined to few financial and industrial cooperation pacts between the nations; rather, the term refers to the integration of economies of the world through uninhibited trade and financial flows, as also through mutual exchange of technology and knowledge (Goyal, 2006:168). While expected by the political analysts one day or the other, the rebellions in Arab states were somewhat... The term globalization simply concentrates upon the expansion of multiculturalism in the wake of tremendous technological advancements that have paved the way towards fast communication processes between the individuals and nations belonging to the pole-apart regions of the globe. In other words, globalization stands for the interconnectedness of the people at global scale through the sharing of technological equipments, corporate activities, cultural traits, social norms, political systems, religious values, traditional rituals and conventions at large. The term globalization, according to Brainpan, is not confined to few financial and industrial cooperation pacts between the nations; rather, the term refers to the integration of economies of the world through uninhibited trade and financial flows, as also through mutual exchange of technology and knowledge (Goyal, 2006:168). While expected by the political analysts one day or the other, the rebellions in Arab states were somewhat horrendous for the world at large, which could not anticipate any dauntlessness move from the oppressed and suppressed subjects had been leading a miserable and pathetic life under the longstanding dictatorial regimes. Recent upheavals in Tunisia, Egypt, Yemen and Libya, according to Hoover (2011), have caught many by surprise as the order of things has proven protean in a way that official experts and conventional wisdom were largely blind to.

Slurry Wall Essay Example | Topics and Well Written Essays - 500 words

Slurry Wall - Essay Example They provided a low permeability obstacle to contaminant transport. The first slurry wall was built in Italy. Icos built the wall in Italy by using bentonite slurry support as the cut off wall. He went on to construct the first slurry wall for the Milan Metro. In mid 1960s, European contractors introduced the slurry walls in the United States. It was first used in the World Trade Center found in New York, the Bank of California found in San Francisco and the CAN building found in Chicago. Many projects of the slurry wall in the United States are found in Chicago, San Francisco, Washington, New York and Boston. Slurry walls are used extensively in the Central Artery/Tunnel project. This project involved many cover and cut tunnels built under the prevailing artery. The technology behind slurry wall centers on specific equipment used to excavate slurry trenches. The mechanical clamshell is the simplest kind of trenching equipment and is put on a Kelly bar. Different contractors have developed particular equipment such as hydromills, hydraulic clamshells or fraise (Mulligan, Yong & Gibbs, 2001). These walls are used in retaining foundations of the wall and retaining control of the wall water. Additionally, they are used as long-lasting basement walls in top down construction method, used as earth retention walls for tunnels, excavations and basements. They are also used in vertical foundation elements with high capacity (Opdyke & Evans, 2005). They are used as cut off curtains, gas barriers in areas with landfills, seepage control, and contaminated groundwater. Moreover, the diaphragms are used in seepage and water control for deep excavations. The construction cost of slurry wall for cut off barriers is much cheaper than construction of diaphragm wall for deep excavations. The alterations arise mostly from the differences in the construction methods. In diaphragm walls, the perimeter of the wall is made panel by

Cathay Pacific Essay Example for Free

Cathay Pacific Essay HistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow founded Cathay Pacific in Hong Kong. Both of them contributed HK$1 so that their new found airline could be registered. Even though at first it was based in Shanghai, both founders shifted to Hong Kong where they established Cathay Pacific. According to Gavin (1988) 1960 was a good and prosperous year for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more then a million customers. The and by 1967 they were unlimited customers. In the same era it also bought its first jet engined aircraft. It was the Convair 880. It seemed as if here was success after success because soon after buying the new aircraft they introduced their international flights. Cathay Pacific seemed to be soaring high as in 1999; a new head office was established in Hong Kong International Airport. They called it the Cathay City. Till today Cathay Pacific holds his head up high when it comes to quality service and success in the airline industry (Ashok 2003 p110)Part 2SuccessCathays success has based on her wide-range of service all around the world especially in Asia, and modern management orientation and employees from over ten countries. In every country their service is considered as quality service as they always make the customers journey pleasant one. The reason why Cathaywas so successful is that it has always believed in quality customer care and new strategies. They know what those successful in the past may not make them successful again as the world keeps changing. They believe that is their employees and human resource which make them successful. Their success lies in the airlines corporate philosophy which is service straight from the heart and determination for constant improvement (Chan 2000 p473). They believe that they have to deliver the best service and fulfil all the requirements of the passengers so that they have a pleasant journey Part 3 Company StructureLike in most organizations here too top management, technical support staff , middle management, administrative  support staff and technical core are interrelated and serve more then one function.(Daft 2007 p27) The company structure of Cathay Pacific is not a complex one. The head of the organization is the chairperson this case it is Chris Pratt he joined the company in 1978. Then is the Tony Tyler the executive director. He directly reports to the chairpersonAll heads of the all the departments report reports directly to both the chair person and the executive director. John Slosar is the Chief Operating Officer he is the head of the most important department which is the operations departmentAfter the operations department the next important department is the Corporate Development department. The head of this department is Ian Shiu,The next important department is the Finance department. The director of this department is James E. Hughes-HallettThe next most important department is the Flight Operations department Nick Rhodes is the director of this department. The next most important department is the Sales and Marketing Department. James Barrington is the head of this Department. The next most important department is the Personnel department. The head of this department is William Chau. The next most important department is the Information Management department. Edward Nicol is the head of this department. The next important department is the Cargo Department. Rupert Hogg is the director of this department. Another important department is the corporate Affairs department. Quince Chong is the head of this department. Yet another important department is the service delivery department Ivan Chu is the head of this department. Last but not least is eth engraining department. The head of this department  is Christopher Gibbs References Ashok Ranchhod (2003); CIM Coursebooks 2002-2003 Diploma Case Study Book: Analysis and Decision (CIM Workbooks 2003/04) Butterworth-Heinemann; Revised edition p110Chan D (2000); Air wars in Asia: competitive and collaborative strategies and tactics in action Journal of Management Development , Vol 19 : 6 Pp473 488Daft, B.L. (2007); Organisation Theory and Design, 9th. Ed., South-Western p27Gavin Young (1988) ;Beyond Lion Rock: The Story of Cathay Pacific Airways Hutchinson Radius.

The Lord of The Flies | Analysis

The Lord of The Flies | Analysis Lord of the Flies by William Golding is one of the most popular and endearing books of the twentieth century.   In part a morality tale, in part an analysis of the human psyche, it is also a supremely interesting and exciting adventure story.   All of these combined elements make the book a true classic and a perennial audience favourite.   The book also demonstrates its significance to today’s audiences via the many references made of it in popular culture.   Artists as divergent as U2, who named a song after one of the book’s chapters, through to the creators of cult TV drama ‘Lost’ pay testament to the value and resonance of William Golding’s ‘Lord of the Flies’. Within its pages we see drama, tension, horror, cruelty and the extraordinary complexities that can occur when people are forced into unique situations.   This encourages the audience to philosophically engage with the book and look more deeply into it to find answers to the questions it poses â€Å"That work was Lord of the Flies, by William Golding. The book was the first novel that caused me to reflect for longer than I read† (Dalrymple, T, 2005) A plane crash strands a group of British schoolboys on an unknown island. In a society now shorn of traditional authority figures, it is up to the abandoned boys to establish some kind of working system to guide them through the dangers, inevitably inherent, in their new, unchartered existence.   The difficulties they encounter lead to violence and separatism and death.   At the beginning of the novel we are introduced to the key characters Ralph, Piggy and Jack.   Ã‚  Ralph and Jack are almost immediately engaged in a struggle for power thus emphasising one of Lord of the Flies’ key features, which is its ability to effectively mirror adult situations.   In this case it can be seen as indicative of a wider human inclination to become ‘top-dog’. Lord of the Flies is a novel that is filled with tension and drama. Defeated by Ralph in the election battle, Jack instead turns his attention to other, more dynamically fierce pursuits and becomes in charge of an almost-crazed hunting division of boys, thus finding a way to both proclaim his importance and issue a challenge to the incumbent as he satisfies his thirst for power in gradually more ominous and violent ways. The mandate for the group is created and the boys immediately decide to get on with the business of having fun and keeping the signal fire burning.   Therefore, this child-like perspective of leadership values and what is important in society is a fascination component of Golding’s work and accounts for much of its popularity and subsequent critical analysis due to its deft mirroring of many of today’s mores and traditions. A seemingly simple tale of schoolboys marooned on an island, Lord of the Flies has proven to be one of the most enigmatic and provocative pieces of literature ever published Olsen, K (2000). The other early principal character Piggy is almost immediately discounted by the boys due to his demeanour and appearance.   This further emphasises the plot’s reflection of ‘real-life’ patterns of behaviour and attitude where the ethos is often seen to be ‘survival of the fittest’ as Piggy, less physically impressive and worldly-wise than the power brokers now operating on the island,   is rejected â€Å"He is lacking in aggression, unwilling to adventure, cries easily, is not interested in competing .. As a result of his shortcomings, he is more than at the bottom of the hierarchy of the boys stranded on the island† (Berseka, T, 2003).   Once more, this facet of Golding’s work will engage with those who perceive contemporary society has an increasing penchant for populism and the triumph of aggression over civility. Already made to feel anxious by the inherent aggression in Jack’s leadership style and his bloodthirsty   proclivity for hunting pigs, the   younger members of the fledgling society are also made to feel insecure by the rumours of a ‘beast’ stalking the island.   This feral clamour for blood ultimately culminates in Piggy’s demise. Violence is shown to be a significant strategy in gaining power and influence, again echoing many such instances in the ‘real’ adult world. Although based on the dynamics of a group of schoolboys, the novel confronts profound questions of innocence, evil and the fall of man, casting doubt on the possibility of any lasting social progress Carter, R MacRae, J, 2001 This bloodlust reaches its nadir when one of the few left serving under Jack’s more traditional leadership, Simon, is savagely murdered by Ralph’s off-shoot ‘tribe’ in an almost ritualistic fervour.   This group are now distinctly separate and wilder than the others and are intoxicated by their own power.   As Ralph himself is about to become the third victim, the boys’ fire is spotted by a patrolling British Navy ship which effects a rescue. The somewhat ambivalent ending of Lord of the Flies further engages the audience by leaving them with unanswered questions and moral dilemmas. The leadership contest, the struggle for survival, the corrupting rush of power, the use of violence as a means to an end and the descent of the human species into an almost animalistic state raises questions relating to the very basic foundations of the human condition.   What do their actions tell us about notions of respect for one another?   How delicate is the balance between civilisation and savagery?   How damaging is their loss of innocence?   All of these questions serve to engage the reader in Golding’s classic text. BIBLIOGRAPHY Berseka, T, T. (2003), The Changing Boys World in the 20th Century: Reality and Fiction, The Journal of Mens Studies, vol. 11, no. 2, pp. 157 Carter, R. Macrae, J.(2001), The Routledge History of Literature in English: Britain and Ireland, Routledge, London Dalrymple, T. (2005), Desert-Island Reading, New Criterion, vol. 23, no. 6, pp. 1. Olsen, K. (2000), Understanding Lord of the Flies: A Student Casebook to Issues, Sources, and Historical Documents, Greenwood Press, Westport, CT.